This is our third website—and it’s the best one yet.

Ah, the shelf life of a website. Sadly it’s shorter than we all want it to be and lately it’s been getting much shorter. You really have 3-5 years on a site, we have a little less time since we are in the business of making sites.

Our First Site

Well, we got the red right… but that’s about all. Way back in the day (2007) we weren’t sure what our company would become. Would we grow it to a dozen employees? A hundred? How do you get clients if you don’t have any? What do you put in a portfolio if you haven’t done any work as your new name, even though you’ve done a ton of great stuff at other jobs? Well, the answer to all those questions was this little website that looks like a faceless stock site at this point. It did the job though, it allowed us to start booking business and to start getting our name out there.



Our Second Site

When it was time for the next site (2010) we know a lot more about who we are and who we want to be. Clients don’t need another faceless mega-agency. They need to work with people they know, like and trust. We revamped our site to be much more modern (at the time), friendlier, more personal and to showcase our work better. Over the next few years we’d bolt on more and more upgrades to the site, a better portfolio control, a better client logo display. It kept growing and still served as the basis for our current site.


The Third Site

There were two driving factors when we built this site—it needed to be responsive and we needed a real logo. Responsive sites are the name of the game now. Every month I’d look at traffic reports and see that we had more and more mobile traffic. Hell, I wrote the book on mobile, my site should resize to fit every device. I knew it was time for us to have a responsive site if I was going to keep selling the benefits of them.  This site is more of a refresh—new design, a couple new pages, polished copy, but continues to strengthen the company we’ve become. Along with the new site we debuted a new logo. We wanted something with a stronger mark, but we also wanted to keep our equation. We got it all!