SOS Employment Group Logo + Style Guide

SOS Staffing was undergoing a brand consolidation and called us to help them realign partway through the process. We refreshed their logo, created a brand style guide and designed and developed a fully responsive website.

They decided to keep the crescents, although we updated them to have a more rounded corner. We added the new name in a strong typeface that has a little character to it.

Once the logo was settled we created a style guide to help control the look going forward. The style guide includes not only the logo, usage, type and colors but also a section on photography to help feel different stock photos feel pulled together into one set.

Project Highlights

  • Updated crescents and new type treatment.
  • Robust style guide with logo, colors, usage and photography.
  • Styles for the two remaining sub-brands (SOS Tradesmen and Devon & Devon) created and documented.

Project Team

Amber Sawaya, Kira Griffin, Steve Sawaya

Project Launch

July 2012

Project Team

Amber Sawaya, Kira Griffin, Steve Sawaya

Project Launch

July 2012