Bruges Waffles & Frites Franchising
This is a great example of sticking with a website and pushing it to the next phase instead of throwing it all out and starting over. We worked with them to greatly expand the ability to view different franchisee locations and give limited control to franchise owners.
When we originally built the site in 2013 they only had two locations and didn’t have the catering / Waffle Bus side of the business. We were able to move things around to maintain the simple design, keep the focus on authenticity and their story, and welcome a much wider audience.