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[Friday Favorites] One of our Favorite Copywriters: Karen Kaminski

For this post in our series Friday Favorites we want to introduce you to one of our favorite copywriters—Karen Kaminski.

Amber has known Karen since starting elementary school—and they became friends in math class in 7th grade. They’ve remained friends all these years and collaborated on a few projects before starting to work together in earnest.

Karen is fantastically witty, super smart and one of the kindest people that we know. She’s been our go-to gal for copy and headlines for many projects. She also shares our love of cats and gardening and fancy food! She has an awesome blog that we recommend you all follow—if only for the pictures of her owl sweaters (and other textile goods) that will melt your face off.

Here is our interview with Karen:

Quick Details

Name:Karen Kaminski
Company:employed by Axis41
Website:www.portfolio.karenkaminski.com (beware, it’s a bit out of date)
Blog:Better Living Through Literature (www.karenkaminski.com)
Located:“The Shire,” aka The Avenues, aka a Salt Lake City enclave where people drive Priuses and vote Democrat

Tell Us About Yourself

How long have you worked with Sawaya Consulting and what projects have you worked on with us?

If by “working with” you mean “talking to in math class,” I’ve worked with Amber since we were both about six. Our first project together in our future professions was for her senior portfolio in college, which won an AIGA 100 Show award. Then I contracted with her while she was freelancing; then we worked together at a local agency; and then she and Steve helped put together my portfolio site in 2009. Very kindly ignoring the fact that I missed both the bridal shower and bachelorette party, they also let me be a bridesmaid at their wedding in 2007.

Why do you do what you do?

Because what else do you do with a degree in Music History? Honestly, I didn’t plan to be a copywriter–but it’s a good fit. Growing up, I’d read anything (billboards, catalogs, cereal boxes, etc.) and I always mentally corrected what I was reading. It’s very satisfying to get paid to do that as an adult.

What makes you better/different/the right person for the job?

I’d say that my breadth of knowledge is a big asset. Combine a childhood spent reading with a music degree and you get someone who can bring a lot of things to the table, creatively.

What general advice do you have for the world?

Be patient. People are generally doing their best. And aren’t there times when you need someone to remember that about you?

…One More Question

Do you have a favorite recipe you want to share or if you don’t cook what is your favorite restaurant?

I do cook and I really love gougeres with a glass of champagne, but I’d say to hell with making my own hors d’oeuvres if I could eat at The Paris, instead.


(here is the original recipe with pictures and alterations)

  • 1/2 cup water
  • 3 tablespoons butter, salted or unsalted, cut into cubes
  • 1/4 teaspoon salt
  • big pinch of chile powder, or a few turns of freshly-ground black pepper
  • 1/2 cup  flour
  • 2 large eggs
  • 12 chives, finely-minced (or 1 to 2 teaspoons minced fresh thyme)
  • 3/4 cup (about 3 ounces) grated cheese (Gruyere, or a mix of Swiss and Parmesan)
  1. Preheat the oven to 425F. Line a baking sheet with parchment paper or silicone baking mat.
  2. Heat the water, butter, salt, and chile or pepper in a saucepan until the butter is melted.
  3. Dump in the flour all at once and stir vigorously until the mixture pulls away from the sides into a smooth ball. Remove from heat and let rest two minutes.
  4. Add the eggs, one at a time, stirring quickly to make sure the eggs don’t ‘cook.’ The batter will first appear lumpy, but after a minute or so, it will smooth out.
  5. Add about 3/4s of the grated cheese and the herbs, and stir until well-mixed.
  6. Scrape the mixture into a pastry bag fitted with a wide plain tip and pipe the dough into mounds, evenly-spaced apart, making each about the size of a small cherry tomato.
  7. Top each puff with a bit of the remaining cheese, then pop the baking sheet in the oven.
  8. Bake for 10 minutes, then turn the oven down to 375F and bake for an additional 20 to 25 minutes, until they’re completely golden brown.

Thanks Karen!

Amber Sawaya is a creative director, best-selling author and business owner. She designs and oversees UI, UX, app, and website projects.