Fluid Heart Yoga Branding /

When our good friend and yoga instructor Kristin was ready to take her business to the next level and start booking private and corporate yoga sessions she came to us for her branding.

As part of a larger project that included an on-location photoshoot and ultimately a website her logo was the basis for all other work. The logo was designed by Kira Griffin and evokes not only a heart, but familiar yoga motifs like a lotus and hand positions.

Project Highlights

• The guests rented a beach house for a week and each couple cooked dinner on one night—guests sent their recipes a week before the event and all recipes were bound into a book given out in the bags.
• The yoga mats have the same theme but are in different colors so each guest could remember their mat.

PROJECT TEAM

Amber Sawaya, Kira Griffin

Project Launch

May 2010