Mobile App Sends Brochures to Prospects at Tradeshows

February 29, 2012 | Written by Amber Sawaya

We’ve all been to trade shows and walked away with a bag full of brochures, business cards and swag. At best you slog through it and find the contact information for the one thing that you found interesting, at worst you dump the entire mess in the landfill and end up on a dozen automated email lists.

What if the thing you are interested in is a drill rig? Something massive, with lots of specs, configurations and information you need to know—and what if you need to share this information with your various counterparts that speak Russian, English, Spanish or French? You will throw your back out schlepping home that much paper!

We worked with our client, Boart Longyear, to come up with an innovative solution that connects the huge drill rig you see at a trade show with a mobile app that all the sales people carry. This app is available for iPad and iPhone (you can get it here). Sales people scan a QR code that’s on the drill rig which automatically pulls up all the information available on the rig, puts the prospect’s contact details into the app and then sends along all of the brochures in PDF format.

Easy for the sales person—they don’t have to go back to the office and enter in contact information or try to remember what was talked about.

Easy for the prospect — they get only the info they need, as soon as they have given their information (not weeks later when someone finally dumps them in a mailing list).

We helped Boart Longyear’s marketing department put together an app aimed at their sales people as well as current and potential customers. The app allows the sales force to have all of the most current brochures with them at all times to view or send to clients.

The app also features a QR Reader that works with Boart Longyear codes to display brochures and related website landing pages. This is a great feature to quickly connect information sent out or viewed at a tradeshow.

To keep everything working smoothly we created a backend management system so they could update, add and delete brochures from the app without needing to push out an update each time. This means that when the company changes something they can be assured that only the most recent and correct information goes out to potential clients.

We want to thank our awesome client for working with us on this project. It’s always a pleasure to work with super fun clients on projects that really hit on the goals for the business.