Our value comes from shepherding your ideas.

In thinking about why we charge what we do and why we’ve decided to concentrate on a niche (design + development of informational websites, corporate tools and web applications) I came to this realization:

Our value comes from shepherding your ideas.

What does that mean? Sometimes it means that we say ‘no’. Sometimes we say it a lot. Anytime we say it we are doing so for one of many reasons — either it’s not something that you need (and so you don’t need to pay for) or it’s not something you can maintain (we didn’t even have a blog for the first two years of our business) or some other reason that always comes back to the goal of the project. To read more about saying NO check out this awesome post by A List Apart: No One Nos: Learning to Say No to Bad Ideas.

We do what we do because we love it, and we’re really good at it. We have built processes and refined them so that each client gets the best of our talent and attention.

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